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Marketing Toolkit
740 River Rd, Teaneck NJ
Ready-to-copy social media posts, email templates, and media assets for marketing this listing across every platform.
Facebook
Post 1 — Listing Launch
Just Listed
JUST LISTED. 740 River Rd, Teaneck, NJ.
A 1924 Dutch Colonial cottage designed by architect Frederick T. Warner — one of the most significant builders in Teaneck history. Expanded and renovated circa 2008, this 3-bedroom, 1.5-bath home sits on an 8,451 sq ft private cul-de-sac lot with a detached brick garage, above-ground pool, and 23 documented improvements from 2022–2026.
Pine floors, wood-burning stone fireplace, gourmet kitchen with Wolf range. Turnkey condition.
DM me, comment below, or call (201) 970-3960 to arrange a private visit.
Scott Selleck
The Selleck Group · KW City Views Realty
Scott@sellecksellsnj.com
Pair with the exterior hero photo for the strongest scroll-stop.
Post 2 — Lifestyle Angle
Sunday morning
Imagine Sunday at 740 River Road.
Coffee on the slate patio, mature oaks overhead, Cedar Lane a five-minute walk away. The kind of morning that makes the rest of the week wait its turn.
Three bedrooms, a gourmet kitchen with Wolf range, and a private cul-de-sac lot shared by just three homes. In Teaneck, where the Walk Score is 83 and the GWB is 20 minutes away.
If this sounds like the life you've been picturing, let's talk.
Scott Selleck · (201) 970-3960 · Scott@sellecksellsnj.com
A garden or porch photo lands better than the front elevation here.
Post 3 — Feature Highlight
The garden
A note about the backyard at 740 River Road.
It's not landscaping — it's a private 8,451 sq ft lot on a cul-de-sac, fully fenced, with a wrap-around slate patio, mature trees, and an above-ground pool. The kind of outdoor space that makes you forget you're 20 minutes from Manhattan.
23 documented improvements from 2022–2026. New PVC sewer line, updated central air, smart lighting throughout.
Open by appointment in Teaneck. Message me to walk it before summer.
Scott Selleck
(201) 970-3960 · Scott@sellecksellsnj.com
Schedule this one mid-week. The engagement window for "feature" posts is widest Tue—Thu.
Instagram
Post 1 — Carousel
Room by quiet room
Swipe through 740 River Rd ✨
A 1924 Dutch Colonial cottage by architect Frederick T. Warner in Teaneck, NJ — pine floors, wood-burning stone fireplace, gourmet Wolf kitchen, private cul-de-sac lot. Expanded in 2008, turnkey today.
Slide one is the exterior at golden hour. Slide nine is the primary suite with cathedral ceilings.
Open by appointment.
DM to arrange a visit · Scott Selleck · (201) 970-3960
#TeaneckNJ #DutchColonial #HistoricHomes #JustListed #RealEstate #BergenCounty #CulDeSac #WolfKitchen #TurnkeyHome #ListedToday
Lead with a portrait-aspect interior shot. Carousels with a face or warm interior cover get the highest swipe-through.
Post 2 — Single Image
A small detail
The exposed brick backsplash at 740 River Road.
Original brick, exposed during the 2008 kitchen renovation, left intact because the builder knew better than to cover it up. It glows in the morning light from the glass doors to the patio.
This is the kind of detail you only notice once you live somewhere a while.
Now offered in Teaneck, NJ. DM for a private walk-through.
Scott Selleck · Scott@sellecksellsnj.com
#TeaneckRealEstate #DetailsMatter #ExposedBrick #HeirloomHome #DutchColonial #HistoricCharm #HomesWithSoul #BergenCountyNJ
A close-up detail shot outperforms a wide-angle room shot for single-image posts.
Post 3 — Reel / Story
Walk the garden
A walk through the backyard at 740 River Road 🌿
Private cul-de-sac lot, fully fenced, wrap-around slate patio, above-ground pool, mature trees. 20 minutes from the GWB. Hit play with the sound on.
Teaneck, NJ · 3 bed / 1.5 bath / 8,451 sq ft lot / detached brick garage
Save this one. DM "tour" for a private visit.
Scott Selleck · (201) 970-3960 · Scott@sellecksellsnj.com
#TeaneckNJ #BackyardGoals #HomeReel #GardenTour #DutchColonial #RealEstateReels #JustListed #BergenCounty #CulDeSacLiving #HistoricHome
Use a low-key trending audio at 30–40% volume so ambient garden sound stays present.
LinkedIn
Post 1 — Professional / Market
A note from the field
A new listing in Teaneck, and a small observation about the market it's entering.
740 River Road is a 1924 Dutch Colonial cottage designed by architect Frederick T. Warner — one of the most significant builders in Teaneck history. Pine floors, wood-burning stone fireplace, gourmet kitchen with Wolf range, private cul-de-sac lot. Expanded in 2008, 23 documented improvements from 2022–2026.
Listings like this don't replace; they get inherited.
Inventory in Bergen County stays tight. Buyers I've worked with this season are ready to move quickly when a property shows real provenance, and underwrite on character, not just comps.
If you, a client, or someone in your network is searching for an architecturally significant home in northern New Jersey, I'd welcome the introduction.
Scott Selleck
The Selleck Group · KW City Views Realty
(201) 970-3960 · Scott@sellecksellsnj.com
Post on a Tuesday or Wednesday morning for the strongest professional reach window.
Post 2 — Referral / Network Ask
A direct ask
Asking my network directly. Who do you know that's been quietly looking for a home with character in Bergen County?
I just listed 740 River Road in Teaneck: a 1924 Dutch Colonial cottage by architect Frederick T. Warner, with the original pine floors and arched doorways intact, a gourmet kitchen that respects the home's proportions, and a private 8,451 sq ft cul-de-sac lot. The right buyer for this one isn't browsing Zillow at midnight. They're someone you've heard talk about wanting "something with bones."
If a name comes to mind, send them my way. I'll handle the rest with the care this house has earned.
Scott Selleck
The Selleck Group · KW City Views Realty
(201) 970-3960 · Scott@sellecksellsnj.com
Tag two or three colleagues at the end if you can. It doubles the reach without reading as a "pitch."
Email Blast
Subject Line Options
Pick one to A/B
i.Just listed in Teaneck: a 1924 Dutch Colonial by architect Frederick T. Warner
ii.The kind of house you don't find by accident
iii.740 River Road: pine floors, Wolf range, private cul-de-sac — now offered
iv.A quiet listing in Bergen County, before it goes wide
Email Body
Full message
Hi [First Name],
I wanted to send this directly before it goes wider.
I just listed 740 River Road in Teaneck, NJ: a 1924 Dutch Colonial cottage designed by architect Frederick T. Warner, expanded and renovated circa 2008. Three bedrooms, 1.5 baths, pine floors, wood-burning stone fireplace, gourmet kitchen with six-burner Wolf range, private 8,451 sq ft cul-de-sac lot with detached brick garage and above-ground pool.
It's the kind of home you've heard me describe before: real bones, a real story, a quiet street, and detail at every turn the camera barely catches. Photos and the full tour live here:
→ https://740-river-rd-teaneck-nj.huzi.site
If anything in this one looks like the home you've been picturing, even loosely, let's get out for a quiet walk-through before the market brings the noise.
A few private times open this week. Just reply with whichever afternoon works.
Warmly,
Scott Selleck
The Selleck Group · KW City Views Realty
(201) 970-3960
Scott@sellecksellsnj.com
Personalize [First Name] in your CRM merge field. Never send with the bracketed token visible.
TikTok
Script 1 — Full House Tour
A walk through the cottage
[OPEN ON CUL-DE-SAC, slow push-in, mature oaks framing the shot]
"This 1924 Dutch Colonial in Teaneck was designed by architect Frederick T. Warner. Come walk it with me."
[CUT TO FRONT DOOR, camera at hip height, push through]
"Pine floors, decorative arched doorways — details you only get from a hundred-year-old home."
[INTERIOR LIVING ROOM, slow pan across wood-burning stone fireplace]
"Three bedrooms, 1.5 baths, a wood-burning fireplace that's been here since 1924."
[KITCHEN, slow reveal of Wolf range and exposed brick]
"Six-burner Wolf range, exposed brick backsplash, granite counters. The 2008 renovation knew when to stop."
[BACKYARD, wide shot, slate patio and pool visible]
"8,451 square foot private lot, fully fenced, above-ground pool, detached brick garage."
[CLOSE ON EXTERIOR FACADE]
"740 River Road, Teaneck, NJ. DM me for a private visit before this one moves."
[TEXT OVERLAY: "Listed by Scott Selleck · (201) 970-3960"]
Aim for 45–60 seconds. The push-through-the-door cut is the hook. Don't shorten it.
Script 2 — POV Style
A morning at 123 Main
[POV, hand pours coffee, kitchen window with exposed brick in soft focus]
"POV: it's Sunday morning at 740 River Road."
[CUT TO POV, bare feet on pine floors, walking to slate patio]
"You bought the Dutch Colonial in Teaneck your friends couldn't believe was actually for sale."
[POV, mug set down on patio railing, backyard in frame, birdsong]
"You sit here for an hour before the day starts asking anything of you."
[POV, hand reaches out, touches exposed brick backsplash]
"The brick is original. The 2008 renovation left it exposed on purpose."
[POV, looks back at the house from the backyard]
"And every room still has the proportions Frederick T. Warner designed in 1924."
[TEXT OVERLAY: "3 bed · 1.5 bath · Private cul-de-sac · Teaneck NJ"]
"DM me. Before someone else does."
[END CARD: "Scott Selleck · (201) 970-3960 · 740 River Road"]
POV scripts perform best with a quiet, single-instrument audio track. No voiceover energy spike.
Captions
For the post body
Caption A — for the house-tour script
A 1924 Dutch Colonial in Teaneck, NJ — designed by architect Frederick T. Warner. 3 bed · 1.5 bath · Wolf kitchen · private cul-de-sac. DM "tour" for a private walk. 🏡
#TeaneckNJ #DutchColonial #HistoricHomes #JustListed #HomeTour #FYP #RealEstateTikTok #BergenCounty
Caption B — for the POV script
Sunday at 740 River Road. Coffee on the slate patio, birdsong in the oaks, 20 minutes from the GWB. Now offered in Teaneck. DM before someone you know does. 🌿
#TeaneckLiving #SlowMornings #HomeTour #HouseTok #DutchColonial #RealEstate #JustListed #BergenCounty
Front-load the address + city in the first line. TikTok crops captions hard at the fold.
Photos & Video
Every property photo and the walkthrough video, downloadable for your social posts, MLS uploads, and email campaigns. Right-click (or long-press on mobile) to save each file.
